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Public Speaking and Audience Engagement

12 Nov 2021 - Hugo Sampaio, Invited Professor at Universidade Lusófona de Cabo Verde | Senior Communication and Management Consultant | 15h30
Public Speaking and Audience Engagement

Jerry Seinfeld once quipped: "People’s number one fear is public speaking. Number two is death. That means to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy." This talk will address the major rules of Public Speaking based on routines and steps that, when followed, allow us to be far more relaxed and typically improve the performance. Planning, preparation and practicing a performance are vital to succeed when delivering a speech. When addressing an audience, somethings are fundamental. Planning for impact, identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs are significantly important to pass the message. Using some simple methods, one can make boring information and data come to life. This talk will also address body language, vocal placement and how to work with the microphone. In addition, I will give tips to deal with anxiety of public speaking.

Hugo Sampaio is a Management and Communication professional and academic, with over 20 years of experience in Higher Education, Institutional Relations and Representation, Institutional and Business Communication, Entrepreneurship, Public Relations, Press and Media Relations, Project and Program Management, Global Media Agencies, 360º Communication Strategy and International Promotion.
He has been handling Communication, Public Affairs, Marketing and Fundraising for private companies and the public sector, managing projects — from large events within the Portuguese Government to e-commerce startups — and lecturing courses in Media and Communication.

[Host: Raquel Vasconcelos, Conservation Genetics and Wildlife Management - CONGEN]

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